Tools worthlinking to.
We build free calculators, checkers and generators that earn links and search traffic. White-labelled for SEO agencies, in three fixed packages.
- Starting price
- $250
- Fastest delivery
- 7 days
- Revisions included
- 2 rounds
- Lighthouse, mobile
- 95+
- Branding on the work
- Yours
3 ideas for B2B SaaS
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Meeting cost calculator
Enter the attendees, an average salary and the length. See what one meeting costs, and what it costs over a year.
- Why it earns links
- Writers on productivity need a figure for their own example. The calculator gives them one, so they cite it.
- Who links to it
- Productivity blogs, HR newsletters, remote-work guides
Starter tool$250, 7 days
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Build-or-buy estimator
Compares the cost of building an internal tool with paying for one over three years. Every assumption is visible and editable.
- Why it earns links
- It settles an argument teams have again and again. People link to it instead of rebuilding the spreadsheet.
- Who links to it
- Engineering blogs, CTO newsletters, procurement guides
Standard asset$500, 10 to 14 days
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Pricing-page index
A searchable dataset of public pricing pages in the client’s category: plans, per-seat prices, free tiers. With a methodology page.
- Why it earns links
- Original data is the thing reporters and analysts cannot get elsewhere. The methodology page gives them something to cite.
- Who links to it
- Trade journalists, analysts, founders’ blogs
Flagship assetfrom $1,000, 3 to 4 weeks
Four tool sites of our own.
We built all four ourselves. Three are live and DuesLedger launches soon. Every screenshot is the real build. Point at one to scroll it.
People link to tools that do the work for them.
A link is a small favour. A writer gives one when it saves them effort, or makes their own page more useful.
A calculator does both. Someone writing about pool care does not want to explain the volume of a sloped pool. Pointing to a tool that works it out is quicker for them and better for their reader.
So the tools that get cited share three habits. They answer one real question. They show their working, so the writer can trust the number. And they name their sources, so the writer has something to stand on.1
That is what we build, under your client’s brand. Every package comes with an idea brief and a short list of outreach angles: who would link to the tool, and why.2
- All four of our own tool sites work this way. See them on the Work page.
- We do not have link or traffic results to show yet, and we will not invent any. Until we do, judge the build quality, the speed and the accuracy.
Three packages. Prices up front.
Every tool is delivered under your brand or your client’s. Not sure which? Answer three questions.
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Starter tool
One single-purpose calculator or checker, one page of supporting copy and embed code. Mobile-first and fast.
Delivered in 7 days
$250
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Standard asset
A multi-step tool with explanations and worked examples, sources cited, structured data where valid, styled to the client’s brand.
Delivered in 10 to 14 days
$500
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Flagship asset
An interactive data tool or mini app built on original or public data, with a linkable methodology page and a full outreach plan.
Delivered in 3 to 4 weeks
from $1,000
Every package includes
- A short idea brief: why this tool can earn links in the client’s niche, based on search and link research
- A short list of outreach angles: who would link to the tool, and why
- Two rounds of revisions
- Delivery as an embeddable widget, a static page, or code for the client’s site
- Lighthouse 95+ on mobile
Optional care plan: hosting, fixes, rule or data updates and small changes, for $20 per tool each month.
White-label by default: no studio branding on the work.
How an order runs
Brief
Free, 20 minutes
You share the client’s site and goals.
Idea brief
1 to 2 days
We send 3 tool ideas with demand and link evidence. You pick one.
Build
7 days to 4 weeks, by package
A first working version for review, then the final version.
Handover
On delivery
Files or embed code, plus a short launch checklist for promoting the tool.
How long, by package
Starter tool: idea brief in 1 to 2 days, then delivered in 7 days.
Idea briefBuildRange, depending on the toolDay 0 is the day you pick an idea and pay the 50% deposit.
Show us one client site.
The first conversation is free and takes 20 minutes. You leave with a clear next step, whether or not you order.
Book a free 20-minute brief