Toolwrought

Fixed packages, plain terms.

A Starter tool is $250 and takes 7 days. A Standard asset is $500 and takes 10 to 14 days. A Flagship asset starts at $1,000 and takes 3 to 4 weeks. All of it is white-label.

The three packages

Every package includes

  • A short idea brief: why this tool can earn links in the client’s niche, based on search and link research
  • A short list of outreach angles: who would link to the tool, and why
  • Two rounds of revisions
  • Delivery as an embeddable widget, a static page, or code for the client’s site
  • Lighthouse 95+ on mobile

Optional care plan: hosting, fixes, rule or data updates and small changes, for $20 per tool each month.

White-label by default: no studio branding on the work.

Launch offer

$150

The first 3 agencies get their first Starter tool for $150, in return for permission to show the work (anonymised if they prefer) and honest feedback.

Agency discount

15%

15% off once an agency has ordered three tools.

1. What should the tool do?
2. Does it need a dataset gathered from original or public sources?
3. Does it need worked examples, cited sources and the client’s brand styling?

Our suggestion

Starter tool

$250

Delivered in 7 days

One single-purpose calculator or checker, one page of supporting copy and embed code. Mobile-first and fast.

How an order runs

  1. Brief

    Free, 20 minutes

    You share the client’s site and goals.

  2. Idea brief

    1 to 2 days

    We send 3 tool ideas with demand and link evidence. You pick one.

  3. Build

    7 days to 4 weeks, by package

    A first working version for review, then the final version.

  4. Handover

    On delivery

    Files or embed code, plus a short launch checklist for promoting the tool.

How long, by package

Starter tool: idea brief in 1 to 2 days, then delivered in 7 days.

Idea briefBuildRange, depending on the toolDay 0 is the day you pick an idea and pay the 50% deposit.

Terms

Payment
50% upfront, 50% on delivery. By Payoneer, Wise or bank transfer.
Delivery time
Starts when you pick an idea and pay the 50% deposit.
White-label
By default. No studio branding on the work, and confidentiality on request.
You supply
The client’s brand assets and any proprietary data.
Accuracy
Calculators state their assumptions and sources. The client approves the final logic.
Not offered
Medical dosing, legal-advice or financial-advice calculators that tell people what to do. Gambling-related tools.

Questions agencies ask

What is a linkable asset?

A linkable asset is a page other sites choose to link to because it is useful to their readers. We build one kind: free interactive tools, such as calculators, checkers and generators.

How much does a tool cost?

A Starter tool is $250. A Standard asset is $500. A Flagship asset is from $1,000. The optional care plan is $20 per tool each month.

How long does a tool take?

A Starter tool takes 7 days, a Standard asset 10 to 14 days, and a Flagship asset 3 to 4 weeks. The idea brief before the build takes 1 to 2 days. Delivery time starts when you pick an idea and pay the 50% deposit.

Is the work white-label?

Yes, by default. There is no studio branding on the work, and we keep the project confidential on request. The tool is styled to your brand or your client’s.

How is the tool delivered?

As an embeddable widget, a static page, or code for the client’s site. Handover includes the files or embed code and a short launch checklist for promoting the tool.

What do you need from us?

The client’s site and goals for the free 20-minute brief. For the build, the client’s brand assets and any proprietary data the tool uses.

How do we pay?

50% upfront and 50% on delivery, by Payoneer, Wise or bank transfer.

Is there a discount for agencies?

Yes. 15% off once an agency has ordered three tools. The first 3 agencies get their first Starter tool for $150, in return for permission to show the work (anonymised if they prefer) and honest feedback.

Who checks that a calculator is right?

Every calculator states its assumptions and its sources on the page. The client approves the final logic before handover.

What will you not build?

Medical dosing calculators, and legal-advice or financial-advice calculators that tell people what to do. We also do not build gambling-related tools.

Do you guarantee links?

No. Nobody can promise that other sites will link. We build tools that people want to link to, and we’ll give you outreach angles to promote them. Every package includes a short list of them: who would link to the tool, and why. A Flagship asset includes a full outreach plan.

Show us one client site.

The first conversation is free and takes 20 minutes. You leave with a clear next step, whether or not you order.

Book a free 20-minute brief