Hi, I’m Rayian.
I’m the founder of Toolwrought.
I’ve worked in SEO for over five years, and I’m a graduate in Artificial Intelligence.
I started by building my own tool sites: Pool Calculus, Pet Calculus and FixPlainly. Running them taught me what agencies keep learning the hard way: a useful free tool earns links that outreach alone rarely gets.
Now we build those tools for agencies, under their brand, for their clients.
How we work
I lead every project myself, from the idea brief to the final build. For larger projects, I bring in a small network of trusted specialists, including an experienced agency owner I consult on strategy. You get one point of contact and the right people behind the work.
- Brief
Free, 20 minutes - You share the client’s site and goals.
- Idea brief
1 to 2 days - We send 3 tool ideas with demand and link evidence. You pick one.
- Build
7 days to 4 weeks, by package - A first working version for review, then the final version.
- Handover
On delivery - Files or embed code, plus a short launch checklist for promoting the tool.
Beyond the studio
I also own Herbveda, a shilajit brand that sells to customers in the US and UK. Running my own store means I deal with the same things our clients do: traffic, trust, conversions and the constant need for links. Everything I build for agencies, I’d use for my own brand.
Where and when
- Based in
- Islamabad, Pakistan
- Working hours
- My hours overlap with UK and US mornings. We can be flexible when a project needs it.
Have a client who needs links?
Book a free 20-minute brief. Share the client’s site and the goal, and we take it from there.
Book a free 20-minute brief